Feature phones are not gone and are big business for Nokia

Feature phones are not gone and are big business for Nokia

Nokia is a player that has maintained a captive market in Mexico. Although it is not in the top three, the brand has managed to stay among the 10 best sellers for years and its success is based on offering different ranges of phones in its portfolio, but with a special focus on “battle” equipment in the mid and low range

“The battery is a tool that has become highly desired in the phone market, we have some feature phones that have the capacity to last up to twenty-seven days without being charged, and some smartphones with batteries capable of lasting two days. We are also looking to make investments in the development of products that are good at taking photos, with good quality materials, that are durable, and that are equipped according to the needs that the market has ”, Maurizio Angelone, vice president of HMD, told Expansión Global for Latin America, a company that markets Nokia equipment.

Nokia Company Problems And Solutions

The usability of feature phones in Latin America has become popular due to the access they provide to social networks, messaging systems and because they are always connected. In Mexico, according to The Competitive Intelligence Unit, there are still 11.8 million teams.

Nokia Company Problems And Solutions

“Mexico, Peru, Colombia and Brazil are very large markets for this type of equipment because many of the connection networks that exist in some areas are still 2G, 3G or networks that are supported by this type of feature phones,” Angelone said.

This makes them attractive equipment for users because at a lower cost, they can remain connected and communicated.

“Especially for business-to-business clients, this market has a lot of traction, particularly in Mexico, since simple operations can be carried out in remote areas,” said Aline Aguilar, the market leader for technical stream at Nokia.

The most recent report from The CIU’s Competitive Smartphone Ecosystem shows that Nokia has 2.2% of the market for smartphones sold in the country, just between Alcatel and Sony and above brands like Xiaomi.

And although Nokia’s focus is especially on the feature phone market, the brand also seeks to have more variety in the mid-range and even bring a 5G smartphone at some point.

“5G is one of the most important and critical investment topics that we are looking to grow in Latin America, we recently launched a device, the Nokia 8.3 5G, which is already available in Europe and the United States and we think that this portfolio is for next year in the region, everything depends on the alliances we achieve. For next year we are looking especially in Mexico and Brazil to bring this type of equipment, ”said Angelone.

For this, in addition to strengthening their alliances with partners such as ATT or Telcel, they have sought to grow their eCommerce options in channels such as Mercado Libre or Amazon.

“Consumer habits have changed in users and we are seeking to highlight certain tools when marketing a product. According to IDC, Mexicans are the strongest market when it comes to buying online, which is why we are seeking to strengthen our presence in channels such as Amazon or Mercadolibre ”, said the vice president of HMD Global for Latin America.

The investments around the company’s plans are in line with the objectives that Angelone indicated in an interview since the Finnish company will allocate 230 million dollars to promote the arrival of 5G smartphones, improve its eCommerce services, and grow its market in other areas such as ranges. tights.

Categories: Mobile Phones

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